Frequently Asked Questions

 

What is promotional modeling?

Promotional modeling is a type of live marketing in which promotional models interact directly with the public to spread information and hype about a product. Promotions can take place on busy streets, at music concerts and sporting events, on college campuses, or at tradeshows. Promotions often pay very well, most paying $17-25 per hour and some jobs even more.

What do promotional models do? 

Promotional modeling is not like traditional modeling in that it does not involve fashion, runway, or print work. Promotional models can find themselves taking part in a wide variety of creative new marketing strategies. Promotions often involve handing out product samples, information, discounts, and other branded giveaways, but they can also entail activities such as dressing up in costumes or organizing games.

Who can be a promotional model? 

Most anyone can be a promotional model. Although it isn’t necessary to be a traditional model or actor, many professional models and actors work promotional jobs because of the fun work, flexible schedule, and great pay. Most promotions seek younger promotional models (younger than 35), making them a great way for college students to earn extra money around their class schedules. The most important requirements, though, are having a vibrant, outgoing, positive energy and being good at interacting with people.

What are the best ways to get more work? 

Although promotional work is available everywhere, there are more opportunities in areas with larger populations. Here are some things you can do to take advantage of more of these opportunities, no matter where you live:

  • Strut your stuff: First and foremost, make sure you have a quality headshot that reflects your personality. The best photos for promotional modeling show a personable and energetic quality. Full-body shots can be used to supplement your headshot. For some jobs (such as those for liquor brands), more revealing, bathing suit photos can be helpful but are not always necessary.
  • Toot your horn: When you complete a job, add it to your resume! Many promotional companies look for experience in the models they hire, so the more promo jobs you have on your resume, the better your chances of booking work.
  • Time and tide wait for no man: Make sure to always be on time when working a promotion. Don't forget to account for traffic and the time it will take to park and find your meeting spot. It's even a good idea to arrive early to check in and get organized. Promo managers will notice and will be sure to hire you again for future promos.

How will I be paid? 

Because promotional companies must wait until they are paid by their clients before they in turn pay their models, it often takes several weeks to be paid for a promotion. If six weeks pass without receiving payment for a job, it is recommended that you contact the promotional company that hired you.

Most promotional companies hire their staff as independent contractors, which means your earnings will be reported on a 1099 tax form. This means that no taxes will be deducted from your check, but you are still responsible for paying income tax on your earnings. It can be a good idea to set aside money from each check or to pay estimated taxes each quarter. For tax advice, speak to a certified tax professional.

Why do promotion staffing agencies use so many exclamation points in their communications? 

Honestly, we don't really know and are curious about it as well. Maybe it's to convey a sense of EXCITEMENT! To us, it seems sort of akin to jazz hands.

If anyone has a better answer, please let us know, and we may just post your answer here! (pun-clamation mark intended)